Position Title
Senior Director of Revenue Generation
Charlotte Noto '14 joined the Cal Aggie Alumni Association in July 2024. As the Senior Director Revenue Generation, she oversees the strategic planning for revenue-generating initiatives, including membership, the wine and travel programs, business partnerships, venue rentals and data management.
Prior to arriving at CAAA, Charlotte spent 10 years working for UC Davis Intercollegiate Athletics in various roles, largely focusing on increasing revenue streams for 9 different intercollegiate teams and special events. With a strong background in sales, operations, staff leadership and event management, she brings a wealth of experience in creating new and unique ways of driving revenue while also creating meaningful relationships with Aggie constituents.
In her spare time, she likes to bake, read and watch football. Most importantly, she and her family can be found all over campus cheering on the Aggies!