The Cal Aggie Alumni Association is home to the One Aggie Network dedicated to enriching the lives of alumni, students, parents and friends worldwide in an effort to develop lifelong ambassadors for the University of California, Davis.
By partnering with CAAA, you can connect with more than 250,000 Aggie alumni in support of the university’s mission, values and growth. Our program can provide you with a customized plan specific to your business, reaching fellow prestigious and connected Aggies across the globe.
Available outlets to reach alumni:
AggieXtra - a semi-annual e-magazine sent to all UC Davis alumni, donors and parents of current students. 200,000 emailable addresses, average open rate: 28%
Aggie Connections - a monthly e-newsletter sent to all alumni. Capability to be segmented by demographics. Circulation: About 195,000. Average open rate: 16 - 18%
In the Know - a monthly e-newsletter dedicated to providing parents and families of current and incoming students with useful university information. Circulation: 33,175. Average open rate: 35%
Dedicated Email - These can be sent to all UC Davis alumni or segmented. Average open rate: 14 - 16%
Social Media - CAAA hosts multiple social media accounts available for campaigns, events and posts. Estimated reach varies based on platform.
Aggie Adventures Travel E-Newsletter - Monthly travel e-newsletter highlighting upcoming Aggie Adventures trips and discounts. Circulation: 120,000. Demographic: UC Davis Alumni, Parents and Friends ages 55 - 75
Website - The CAAA website hosts the latest news and information from UC Davis and success stories of our alumni from around California, the nation and the world. Business partners can gain exposure on the homepage.
Business Directory - The Business Directory is designed for alumni, parents and students to find Aggie friendly businesses on and off campus. • Blue: $75 per year • Gold: $100 per year
Alumni Center - The Walter A. Buehler Alumni Center is the home for all UC Davis alumni providing business partners a state-of-the art space for special events. • Meeting and event spaces • Five digital signage boards • Free wi-fi and meeting technology resources
Direct Mail - Direct mail can be sent on behalf of our partners to all alumni or segmented by specific demographics • Custom • Segmentation based on targeted demographics • Promotional • Average open rate: 3-4%
Exclusive Events - CAAA offers business partners exclusive access to annual UC Davis alumni events including Picnic Day, Alumni Awards, Parent and Family Weekend, Pajamarino, Aggie Diner, and many more! • Title sponsorship • Event host • Event tabling • Event size: small to large events • Digital marketing • Logo recognition/on-site signage and messaging